B2B marketing has the unique challenge of typically handling long and complicated sales cycles. These can be caused by a range of aspects, such as the need for multiple decision makers, the high worth of the service or products being offered, and the need for extensive research study and factor to consider prior to purchasing.The buyer's journey re… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

'Jobs To Be Done' as a Demand-Gen DriverIntegrate & Ignite PodcastIn this informative interview, I exposed a number of crucial tricks to improving need generation for B2B business selling in intricate buyer environments with long buying journeys and demonstrated how the Clayton Christensen "Jobs to be done" structure can be used by marketing.There … Read More